Who didn’t buy a piece of furniture with a unpronounceable name at the blue-yellow store this year? Well I did, like most of my neighbors, and that’s why Ikea did so well in the US. To celebrate this profitable year, the Swedish company wants to thank its employees by offering a All terrain bike to each of them (that is 12400 bikes). The initiative is very thoughtful especially when you understand that it is in keeping with a commitment to good health and being environmentally conscious. Ah those Swedes always sliding effortlessly into first place!
Read on Urbanvelo
Tags: Bike, Bike culture, Ikea
